Inert Detritus The Internet's dust bunnies

Posted
10 October 2007 @ 6pm

A Typographic Moment

Over the past few weeks, I’ve started down the slippery slope of learning more about typography. I’ve subscribed to the RSS feed for ILoveTypography, and I’ve finally gotten my hands on The Elements of Typographic Style, by Robert Bringhurst.

Today, I had my first typographic moment. A nightmare, some may consider it.

I’m sitting in a long, dark lecture hall in Donaldson Brown, listening to my professor drone on about long-term asset depreciation and selling equity stakes. I’m in the midst of reading The Elements of Typographic Style when I look up and see the following:

  1. Arial, 44 pt: a title for a slide, speaking to “Return on Assets Ratio”
  2. Tahoma, 28 pt, bold: a boxed paragraph describing why we need said ratio
  3. Arial, 24 pt, bold: a boxed paragraph describing the meaning of the ratio

I examined the tops of the “t“s, finding Arial’s signature slope, and the end of the “e“s, finding that obnoxious sloping once more. I look down, eyes flitting over the Tahoma font, comparing it to Arial, flitting back up, when it jumps out at me: my god, that title kerning is terrible! The capital R and lowercase e are practically in separate words, and the t and i are on top of each other, running away from the a.

And that’s when it struck me: I’ve become a typography geek.