Inert Detritus The Internet's dust bunnies

Posted
19 February 2009 @ 5pm

Hitmen and Smash Hits

My Tumblr post earlier today reminded me of something John Gruber discussed a couple of years ago:

The iPod Mini was a smash hit product.

And when Apple debuted the Nano, they killed it.

There was no hesitation, no reluctance. The Nano came out, and the Mini was dead. The manufacturing lines were stopped, it was pulled from the shelves, and it was purged from the website.

Apple stood up and said, “Yes, the Mini was wonderful. But now, it’s not even worth discussing its existence: here is something better. Trust us, you’ll like it.”